9/27/24: THE SENTINEL CLASS – WEAPONS OF MASS DELETION W/ MARK MASTERS

Mark Masters

Mark A. Masters is the Chief Executive Officer of The Diamond Group, LLC, a national mindshare, media, broadcast television, network radio/podcasting strategic consulting firm. TDG helps clients solve structural impediments to growth and achieve breakthrough results with national audiences while eliminating structural waste in the process. With over 35 years of experience as a CEO in the media and technology industries, Mark is a nationally recognized media thought leader and innovator who has advised top Chief Executive Officers such as Fox News Channel’s founding CEO (Roger Ailes) General Electric’s former CEO (Jack Welch), and some of the world’s most prominent creative and entertainment teams. In 1992 Mark studied building quality into the process under then still living legend and Quality Control Titan, Dr. W. Edwards Deming. Mark has built and launched three all-news only National News Radio Networks (including building Fox News Radio for The Fox News Channel) advised the CEO of FNC on the launch of the Fox Business Channel, built one of the most successful direct response advertising agencies in the United States, became a joint partner in an international television production company which produced five internationally acclaimed television series and scripted dramas in over 100 countries worldwide. Mark also successfully built, launched and brought to national prominence seven of America's ten largest syndicated talk radio programs eclipsing both ABC Radio Networks and CBS/Westwood One Radio Networks for total national spoken word market share during his tenure. Mark's business philosophy is inspired by his key mentor, Dr. W. Edwards Deming and Mark’s passion for innovation, quality, profitability and serving underserved national audiences.